![]() With the feature priorities in mind, I created a site map as an overview to guide us in designing our prototypes and screenflow. I thought to expand on CSN’s current public chat model and let users create both private and public group chats, so the topic of conversation would be personalized to those participating in the chat. Since CSN has almost no user segmentation, we had to think of another method to personalize the experience. For example, Leukemia & Lymphoma Society creates office hours to call for specific needs. ![]() Chat. From the competitive analysis, I noticed that successful social support groups supported personalized interactions.Addressing the misalignment of understanding between the original expressions gallery designers and CSN users by redefining “Expressions Gallery” to blog became a top priority. Users would not know what “Expressions Gallery” entailed, so when users used the expressions gallery, instead of using it as a means to share emotions, the expressions gallery was misused as either a means to only vent or a secondary space for discussion topics. Blog. The task analysis and interviews revealed the “Expressions Gallery” was often confusing for users.Redesigning the discussion experience became an integral component. Community members read and interact in the discussion space, sharing their experiences with cancer or seeking answers from others with experience. Discussion. The primary purpose of Cancer Survivors Network is in its discussion.Users valued directed search and exploratory search to find more information and stories on cancer, so both search types had to be properly supported, making the search function a core component in the MVP. I recognized further supporting user’s informational and emotional search directly in CSN was key to user retention and increasing the user base. Search. Most users first find Cancer Survivors Network through organic search.The four core features we identified were: We used the personas to prioritize features to include or improve on in the minimal viable product. I saw an opportunity to take advantage of American Cancer Society’s official resources for CSN’s users, so instead of creating a separate brand for CSN, I wanted to use American Cancer Society’s brand to create an association between the two entities. Realign site to be recognizable with its parent brand. Many people do not recognize Cancer Survivors Network is affiliated with American Cancer Society.If properly supported on the mobile devices, I reasoned that the retention rate would increase, with more users coming back to the site. Information accessing and content building were the major reasons users used the community-based site. Increase retention rate. CSN’s team provided us with Google Analytics showing 45 percent of current users accessed CSN through their mobile devices.I used our client’s ask to formulate measurable goals that would define our project proposal and the success of the project: CSN’s team saw this opportunity to support more users on mobile devices and create a brand for Cancer Survivors Network. I started the Cancer Survivors Network site redesign process with setting project goals.
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